Insight Consulting Services

Monthly Archives: April 2017

Posted By: admin Jun 02, 2017
Think of your brand as a flag waving at your customers and prospects. What does it mean to them? Just as a national flag represents the values of a nation, your brand tells the marketplace what your business stands for. The role of your brand is to increase awareness of the products and services you … Continue reading Wave That Flag! Branding For Small Businesses

Posted By: admin May 02, 2017
A marketing touch occurs whenever your business comes into contact with a potential or existing customer. People are more likely to buy when they have a relationship with you and your business. How many touches are enough? Estimates range from 7 to 30. Consider the industry, complexity, and sales cycle. Effort varies if you are … Continue reading Reach Out and Touch Your Customers and Prospects

Posted By: admin Apr 02, 2017
Francis Bacon said “Consistency is the foundation of virtue.” But, Bernard Berenson said that “Consistency requires you to be as ignorant today as you were a year ago.” So which one is right? When marketing your products and services, consistency means developing a foundation, or marketing plan, that is flexible enough to be modified over … Continue reading Consistency in Marketing

Posted By: admin Mar 03, 2017
Salt and Pepper . . . Bogart and Bacall . . . Chicago and Daley . . .Sales and Marketing What do these terms have in common? They are all familiar word associations. How is the last term different from the rest? Well, for the first three, no one usually confuses one term for another! … Continue reading Sales vs. Marketing: Why The Difference Matters