Insight.  Action. Impact.

Jean Woods applies a diverse educational and professional background to her consulting engagements.  Her expertise includes extensive experience in competitor and technology research, business strategy design and execution, regulatory issue assessment, and sales channel development and management.

Jean is a founder and principal of Insight Consulting, a marketing consultancy focused on helping small businesses reach more customers and increase sales.  She focuses on helping clients analyze their business needs and the business environment in order to improve marketing effectiveness.  Jean’s specialties include competitive analysis, business plans for new businesses, and regulatory assessment.

Jean’s clients range from an $11 billion multinational Tier 1 network provider, to a 7,000 member credit union, an economic development agency of the State of Indiana, and a new business start-up.  She delivered a white paper assessing current healthcare issues and their implications for telecommunications sales in the healthcare market for a national telecom provider.  Jean conducted primary research to provide assessments of competitive local exchange providers, hospitals and healthcare providers, and systems integrators for other clients.  She currently focuses her efforts on expanding Insight Consulting’s business plan service, which focuses on developing business plans for entrepreneurs seeking start-up funding, and existing businesses that want to expand.

Jean was Director of Segment and Channel Marketing for a major telecom.  In 2000, she created and delivered successful marketing programs for the sale of ADSL (Asymmetric Digital Subscriber Line) service through the Internet Service Provider (ISP) channel, resulting in sales of more than 30,000 ADSL lines in the first 8 months after product introduction.  Overall revenue generated for the channel increased more than 50% in that year.  Further, she spearheaded efforts to launch web-based ordering for the ISP channel. 

During her career, Jean has analyzed regulatory issues, designed appropriate regulatory responses, and written and delivered expert testimony in a variety of telecommunications cases.  

Jean earned an M.B.A. degree from Indiana Wesleyan University, an M.L.S. (Master of Library and Information Science) degree from Indiana University in Indianapolis, and a B.A. (Magna Cum Laude) from Indiana University.  She is a member of Phi Beta Kappa National Scholastic Honorary.  

Jean’s professional affiliations include membership in the Greater Indianapolis Chamber of Commerce, the ChamberAction Committee, and its ChamberAction Board of Directors; Business Women Connect; Indiana Wesleyan University Greater Indianapolis Advisory Council; and the Telephone Pioneers of America.

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