A great advertisement starts with a thorough understanding of your target market.  What are the demographics that describe your consumer or business target?  How do they make buying decisions?  Where does your market go for information?  A successful ad is a combination of compelling copy, crisp design, and placement in the right publications.

Your ad must catch the reader's eye and immediately grab interest.  Putting a benefit in the heading, asking a provocative question, or using a coupon in an ad are just three techniques for increasing the pulling power of your advertising dollar.  Since space is limited, ads must be clear, concise, showcase the product or service being offered, and generate action.