Press releases keep existing and potential customers informed about new employees, products, and services or can advertise an event.

A press release may be displayed on a web site, used as a print marketing piece, sent directly to targeted publications, or released via a wire service.  

In the last two cases, a press release must appeal not only to readers of a publication but also to its editor in order to get published.  Placement in the right publication increases name recognition and generates leads. 

When using a wire service, the press release is placed on many leading news web sites, which increases the likelihood that your company will be found in an Internet search.  Including links to your web site in a press release can help improve the search placement of your web site.