Insight Consulting Services is pleased to offer these speaking opportunities, at no charge, to your business audience in the Chicago area.  Contact Us now to schedule a talk for your group.

Ten Insights for Marketing Your Small Business

Whether you are just starting out or have been in business for some time, these ten insights for marketing your small business can help you reach your customers more effectively.  Topics explored include the value of creating a marketing plan, how to perform a SWOT (strengths, weaknesses, opportunities, and threats) analysis, the elements and application of marketing strategy, why you need a web site, tools for measuring marketing effectiveness, and how to take the range of marketing possibilities and determine which choices are best for your business. 

But the Economy Stinks!  I Can't Afford to Market!

Can you really afford not to market?  Allocating dollars for marketing is easy when times are great, but when the economy stinks, businesses often put the breaks on marketing. When the economy recovers, no one will know about your company.  This insightful talk covers many tips on how to market in a bad economy. 

Branding Techniques for Small Businesses

The role of your brand is to increase awareness of the products and services you offer and communicate their benefits.  Think about large corporations such as Pepsi, UPS, and McDonalds.  We all recognize their logos and we know what their businesses stand for.  Small businesses can also build brand recognition.  It’s a matter of developing your logo, determining your key messages, communicating them, and living them.  Learn the nine key steps to developing and communicating your brand in this insightful presentation.

The Marketing Power of Newsletters

A promotional newsletter featuring trade news, customer success stories, and information about your company’s products or services is an excellent way to establish and grow your relationship with customers and prospects.  Learn the top six factors for developing a successful newsletter that will be read, saved, and shared with others.

Our Audience

We have presented these topics at chambers of commerce, business associations, and educational forums including:

•  Amcore Bank Sunrise Business Series
•  Barrington Rotary
•  ChicWit Celebration of Women
•  College of DuPage Women's Network for Entrepreneurial Training (WNET) 
•  Darien Chamber of Commerce
•  Downers Grove Chamber of Commerce
•  Elgin Jaycees
•  Exchange Club of Aurora
•  Fox Valley SCORE
•  Glen Ellyn Chamber of Commerce
•  Greater O'Hare Association Women's Forum
•  Illinois Counselors Association
•  Institute of Management Consultants Breakfast Meetings 
•  International Association of Administrative Professionals (IAAP) Two Rivers Chapter
•  Lisle Chamber Young Executives
•  Marketing to the Affluent
•  Melrose Park Chamber of Commerce
•  Mt. Prospect Public Library
•  NSACI New Business Owners Seminar
•  NSACI Owner's Forum
•  NSACI Sales and Marketing Forum
•  NSACI Women's Forum
•  Oak Brook Rotary
•  Plainfield Chamber of Commerce
•  Preferred Partners Network
•  Renaissance Forum
•  Roosevelt University - Breaking Grounds in Business
•  Schaumburg - Hoffman Rotary
•  Schaumburg Public Library
•  Skokie Kiwanis
•  Triton College Women & Minority Business Conference
•  West Suburban Women Entrepreneurs
•  Wilmette Chamber of Commerce