Sales letters may present a problem and solution, focus on future needs, or present a win-lose scenario.  Examples, stories, testimonials, quotes or statistics from a third-party, promotions, bullet points, and calls to action are a few of the techniques used to get the reader's attention.  Studies show that the P.S. is often the most read part of a sales letter.

Sales letters can be a versatile marketing piece because of their ability to be personalized and targeted.  The final product can be deceptively simple, but a powerfully effective way to generate qualified referrals, increase retail traffic, and sell products and services.