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View past and current Insight Consulting newsletters. Contact Us with suggestions for future articles. In this issue: The Power of Using Testimonials in Marketing How to Get and Ask for Testimonials In this issue: Sales vs. Marketing - Why the Difference Matters Shakespeare on Marketing In this issue: Newsletters – Building Customer Loyalty In this issue: Are you making smart marketing investments? Insight #10: Invest in Marketing
In this issue: Can Your Potential Customers Find Your Web Site? Insight #9: Make the most of your web site - Part II
In this issue:
Is Your Web Site Working For You?
Insight #9: Make the most of your web site
In this issue: Make Your Promotions Plan a Success Insight #8: Develop a Promotions Plan, Budget, and Calendar
In this issue: Insight #7: Develop A Marketing Strategy
In this issue:
Insight
#6: Networking: It's All About Relationships
In this issue: Are You Meeting Your Marketing Objectives? Insight#5: What's your marketing score? Measuring the impact of what you do
In this issue: What Outcome Are You Looking For? Insight#4: You can't get there unless you know where you're going
In this issue: Looking at Your Business from the Inside Out Insight#3: It Pays to SWOT
In this issue: Laying the Foundation: The First Step to Successful Marketing Insight #1: Start with a Plan Insight #2: Research Your Industry, Market, and Competition
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