"If your advertising goes unnoticed, everything
else is academic!" William Bernbach, American
Advertising Executive
A survey by Interland (a major Web hosting
company) revealed that 77% of the small
businesses surveyed said their web sites made their
businesses healthier, 55% said that having a
web site helped their companies weather the
economic downturn, and 81% reported that their web
sites generate leads for their business.
Nearly every business should have a web site.
Today,
even small businesses require web sites just to stay
in
the game.
Think about it: When you need a product or service,
where is one of the first places you look? If you are
like most consumers, you jump on the Internet.
Of course, not all web sites are created equal.
Following are some tips to help ensure that your
company is getting the most out its web site.
1. Create web site content that effectively
promotes your business
Focus your web site on your business goals and
use your web site to actively promote your products
and services.
Always post information such as hours, location,
contact information, and a description of your
products and services
Increase your credibility by including customer
testimonials and key employee profiles.
Keep your site content up to date and fresh.
2. Make your web site easy to use
Use a clean web design, with a minimum of
graphics and flash introductions. This will speed web
site loading.
Keep your navigation simple. Make important
information easy to access by keeping it no more
than three clicks from the home page.
Make it easy for prospects and customers to
contact you by including your phone number and
email address at the bottom of every page. Create a
separate "contact us" page.
Place important information at the top of a web
page so it can be viewed without scrolling down.
If your web site is not ready, say nothing rather
than use 'under construction' or 'coming in 2005.'
Provide downloads from your web site to give
customers quick access to your brochures and white
papers.
Insight Consulting can help you get more from
your
web site. Click
here for more information, or email us at
info@insightactionimpact.com
