A marketing touch occurs whenever your business comes into contact with a potential or existing customer. People are more likely to buy when they have a relationship with you and your business.
How many touches are enough? Estimates range from 7 to 30. Consider the industry, complexity, and sales cycle. Effort varies if you are selling manufacturing equipment, customer relationship software, or commercial moving services. Seven touches are a good place to start.
What is a marketing touch? Touch your clients and prospects through:
First Things First.
Every time a customer comes into contact with your business, a marketing relationship can be strengthened. Before you make that first touch, do you have a marketing plan and a strong understanding of your market? Does your product or service offer a benefit that your target audience really wants? Does your strategy separate you from the competition?
Volume Is Not Enough.
Focusing on seven touches is just the beginning.
Measure. Measure. Measure.
Keep track of what techniques are working and your return on investment. Remember that marketing is a series of events over time so don’t be too quick to dismiss an earlier touch.
Need a strategy for getting more customers and making more money? Want to reach out and touch your customers and prospects? Contact me today for a free consultation.