Ten Insights for Marketing Your Small Business
Whether you are just starting out or have been in business
for some time, these ten insights for marketing your small business can
help you reach your customers more effectively. Topics explored include
the value of creating a marketing plan, how to perform a SWOT (strengths,
weaknesses, opportunities, and threats) analysis, the elements and
application of marketing strategy, why you need a web site, tools for
measuring marketing effectiveness, and how to take the range of marketing
possibilities and determine which choices are best for your business.
The Marketing Power of Newsletters
A promotional
newsletter featuring trade news, customer success stories, and information
about your company’s products or services is an excellent way to establish
and grow your relationship with customers and prospects. Learn the top
six factors for developing a successful newsletter that will be read,
saved, and shared with others.
Our
Audience
We have presented these
topics at chambers of commerce, business associations, and educational
forums including:
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Amcore Bank Sunrise Business Series
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Barrington Rotary
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ChicWit Celebration of Women
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College of DuPage Women's Network for Entrepreneurial Training (WNET) (2003 and 2005)
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Darien Chamber of Commerce
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Downers Grove Chamber of Commerce
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Elgin Jaycees
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Exchange Club of Aurora
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Fox Valley SCORE
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Glen Ellyn Chamber of Commerce
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Greater O'Hare Association Women's Forum
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Illinois Counselors Association
|
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Institute of Management Consultants Breakfast Meetings
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Lisle Young Executives
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Marketing to the Affluent
|
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Melrose Park Chamber of Commerce
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Mt. Prospect Public Library
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NSACI New Business Owners Seminar
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NSACI Owner's Forum
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NSACI Sales and Marketing Forum
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NSACI Women's Forum
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Oak Brook Rotary
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Plainfield Chamber of Commerce
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Preferred Partners Network
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Renaissance Forum
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Roosevelt University - Breaking Grounds in Business
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Schaumburg Public Library
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Skokie Kiwanis
|
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Triton College Women
& Minority Business Conference
|
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Wilmette Chamber of
Commerce
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